Despite the difficulties experienced by the US and global economies and the occasional reduction in the number of people working in public relations, the role of the institution of public relations continues to grow. This is evidenced by the following facts:
According to the American Bureau of Statistics, in this country public relations became a multibillion-dollar business in which about 200 thousand professionals are employed.
About 200 US colleges and universities and even more in other countries of the world prepare graduate PR-specialists. In even more institutions of higher education special courses on this subject are read. In most universities that train journalists, public relations courses take first or second place among the academic disciplines chosen by students.
The US government has 9,000 communication specialists in USIA alone. Another 100 specialists of this profile work in the US Department of Defense. The 20 largest public relations firms have a profit of more than $ 1 billion annually.
The PR Society of American Students has 5,000 students from 180 colleges and universities.
More than 5,400 US companies have their own PR departments.
Over 5080 public relations agencies are currently operating in the US. The profit of some of them is hundreds of millions of dollars annually.
More than 500 trade associations have their own PR departments.
The salary of the leading communication specialists in most companies and public relations agencies tends to a six-figure sum.
CONCLUSION.
I t’s hard to say at what times PR appeared. P robably, no one can explain who is its founder, in what country it first arose. N ow researchers do not have a common opinion about where and when the term and concept of PR arose and who came up with the name itself. A nd this is not surprising, because public relations are built on efforts not only to convince people, but also to influence their behavior.
T herefore, we can assume that attempts to establish links with the public are as ancient as civilization itself. T o live in a society, people needed to maintain a certain minimum of consent, and this agreement was usually achieved through interpersonal and group communication. B ut, as is known, the achievement of consent requires not only acts of information exchange, but also the presence of such an important factor as the ability to persuade and exert influence. T.
he persuasion factor remains the driving force of public relations now. To convince others, modern practices of this sphere are often used tactics, which state and political figures resorted for thousands of years.
LIST OF USED SOURCES.
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